The new cover for In the Name of Peace

Following up from my last article, I reached out to Peter and Caroline over at www.bepsokebookcovers.com.

I’m not embarrassed to admit that I had to google the meaning of the word “bespoke” (it mean’s “custom,” by the way) because it isn’t a word in common usage. Although since discovering their site, I’ve suddenly heard the word spoken on the news and in articles online. Funny, that.

I communicated exclusively with Peter, so I’m not 100% which of them actually designed my cover. I can say, however, that I was blown away by the result. To test the impact I ran a daily BookBub Ad and when I compare old cover to new cover, my click through rate increased by 50%. So the old adage that you can “judge a book by its cover” is true.

Peter was really easy to work with. He took feedback and turned around revisions next day. All in all, amazing service.

Here’s the cover:

Paul Sande

Paul Sande is a Canadian author who has lived and worked internationally. He is the CFO for the North American division of a global athletic brand. When he's not writing he enjoys ice hockey and reading obsessively about politics and technology.

In the Name of Peace is his first novel and he is working on the sequel, China Rising, which will continue the adventures of Lavinia Walsh.